Research by the “Coca Cola Retail Research Council” amongst others has revealed that when de backgroundmusic in shopping malls is slowed down from 108 to 60 beats per minute, customers drive their trollies more slowly and sales go up by as much as 38%. Whatever your opinion, background music (also known as Muzak) is now part of our shops. Whatever we get to hear during shopping, is usually the result of solid research.

• 70% of consumers prefers music in shops.
• Classical music in a jeweler’s store enhances the customer feeling of having a sophisticated taste.
• If muzak is played in a super market, there will be 17% more customers making a purchase than when no music is played. In the age group <25 that percentage even rises to 51%.
• Young people spend 36% more time in a shop when music is being played.
• 86% of consumers feel that background music makes shopping more pleasant.
• 59% of the people feel that background music lowers stress at work.
• If slow music is played in a restaurant, the average bill is 30 euro. Faster music makes the customers drink less, therefore pay less, to an average of 21 euro.